The Ecosystem
One operating layer, built entirely in-house.
The Domna ecosystem is not a set of tools assembled around a broker. It is a single proprietary product — designed, built and maintained by the corporation — that carries the operator's entire day.
Domna App
Open pipeline
$43.9M
Bal Harbour · Residence
Qualified$6.45M
Brickell · Penthouse
Showing$12.5M
Fisher Island
Offer$15.7M
Coral Gables · Villa
Nurture$9.25M
Illustrative screens of the Domna app — pipeline, inventory and commissions.
The Domna app, screen by screen.
- Lead pipeline
- Every qualified contact enters a structured pipeline with stage, value and next action. The operator always knows what the day is worth.
- Agenda
- Showings, calls and closings in one calendar, synchronised with the pipeline so that nothing depends on memory.
- Property inventory
- The American market inventory, curated and presented with editorial material ready to be sent to a client in seconds.
- Performance indicators
- Conversion, response time, volume and forecast — the metrics that separate an operator from a hobbyist.
- Commissions
- Settled, pending and forecast commission visible at all times, tied to the transactions that generated them.
- Branded storefront
- A public digital presence issued in the operator's name, inside the Domna standard, maintained by the corporation.
Never seen before
The informal referral model, and what replaces it.
| Traditional model | Domna structure | |
|---|---|---|
| Brand | Borrowed or absent | Own institutional brand, issued and protected |
| Technology | Spreadsheets and messaging apps | Proprietary ecosystem and dedicated app |
| Inventory | Informal, case by case | Structured access to the American market |
| Legal conduction | Uncertain, negotiated per deal | Florida-licensed broker of record, always |
| Commission | Opaque, dependent on goodwill | Contractual and internationally settled |
| Support | None | Legal, marketing and continuous training |
How we operate with transparency
Four commitments that replace goodwill with process.
| 01 | Lead qualification protocol | Every contact — coming from the Domna pipeline or brought in by the operator — passes through a standardised screening protocol: financial capacity, decision horizon, purchase motivation and documentation, before advancing in the funnel. No operator ever works a lead blind. |
| 02 | Financial transparency | Pending, settled and forecast commission are visible in the Domna app in real time, with currency conversion where applicable — not only BRL/USD, but any currency of origin of the accredited operator. |
| 03 | Domna Academy | The continuous training track is a formal programme: modules, schedule and internal certification, available in the three languages of support. |
| 04 | A single standard of conduct | One Florida-licensed broker of record supervises every transaction of the Domna network. There are no distinct standards per region or per operator. |